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Heidelberg, Germany

The AlertFox and iMacros teams are based in Heidelberg, Germany, home to the oldest university in Germany, established in 1386 .

Today, tourism, printing, publishing and information technology are leading industries in and around Heidelberg. The beautiful S- Printing Horse sculpture located outside of the Heidelberg central train station symbolizes Heidelberg's long-time commitment to printing and publishing. At thirteen meters in height and weighing over 90 tons, the S-Printing Horse is a formidable presence in downtown Heidelberg.

The AlertFox offices are adjacent to the SAP World headquarters in Walldorf/Heidelberg.


Released in 2009, AlertFox was originally developed by a company called iOpus - now part of the Ipswitch WhatsUp Gold family of products.


With a dynamic team of software developers, iOpus opened its doors in 2001. Their goal was to develop easy-to-use software products that would simplify Website and Web application management.

iMacros, their first product, was introduced in 2001. In a nutshell, iMacros enabled users to capture and replay any Web management activity, such as form testing, uploading or downloading text and images, and even importing and exporting data to and from web applications using CSV & XML files, databases, or any other source.

iMacros immediately attracted a dedicated user community. Easy-to-use and affordably priced, iMacros provided real business value by eliminating time-consuming Web management tasks and replacing them with a reliable automated solution.


The decision to develop AlertFox as a web transaction monitoring tool grew organically from customer needs and the business evolution of the web. iMacros users had found a great tool to help them test and automate Web management tasks from within their organization. Next they needed a way to perform the same tasks outside their organization, to better monitor and track their web application uptime, performance, and overall experience. AlertFox would do just that; you could use AlertFox to remotely monitor the performance/uptime of simple or complex web transactions, modeled on typical customer interactions, such as an e-commerce checkout or completing a form.

Development of the AlertFox website monitoring tool began in 2008 and initial feedback was strong. AlertFox was a semi-finalist in the TechCrunch 50 start-up competition in September 2008 and a finalist in the European Plugg Startup competition in February 2009. The AlertFox software-as-a-service offering was officially launched on April 24th, 2009.

The team of twelve dedicated professionals behind iMacros and AlertFox are still driven by the same core values that launched iOpus, the desire to design and develop quality products that simplify Web management tasks, provide real-business value, and give their customers more time each day to do what they really enjoy.

The Ipswitch WhatsUp Gold Family

Acquired by Ipswitch in 2012, iOpus software was a natural fit with the Ipswitch WhatsUp Gold family of products and their ideology of developing innovative IT software that is easy to learn and use.

Today, the Ipswitch WhatsUp Gold team strives to produce practical solutions that meet the real business needs of network administrators, network managers and users of IT technology in organizations of all sizes.